PSA Posters
Fall 2020
This series of PSA posters brings attention and awareness to sexual assault. Each poster features a fact about sexual assault that inspires a call to action. The series encourages people to do more research about sexual assault and reach out for help.
The black and white theme conveys a more serious topic. The teal color highlights important data and resources represents sexual assault awareness month color. It is the only part of the posters that is not in grayscale. The people pictured in the photos are diverse, but all express the same feeling of melancholy. This represents the main tagline: It can happen to anyone.
The font used is called Pressio No. 42 Regular Condensed. It is a sans serif font so that the text is not too formal, but it is heavy enough to be serious. Ultimately the poster series successfully draws the attention of viewers, helps spread awareness, and directs the viewer to a potential resource concerning sexual assault.
