reFLIK Icons and App
Fall 2021
reFLIK is an app concept geared towards people who are movie fanatics. It provides the perfect place to take notes, make lists, post reviews, and find new movies to watch. The app’s prototype showcases an easy process of adding movies to a list.
A bubbly set of icons created in Adobe Illustrator help the user navigate through the app without difficulty. The genre icons all have unique personalities that are universally understood for the catetgories they each are associated with. Thick, rounded outlines on the icons pair well with New Rubrik, a sans serif font that is easy to read and echoes the same style. reFLIK’s color palette of blue, red, and yellow are colors are commonly found in theaters and in classic items such as 3D glasses and buttery popcorn. The logo for reFLIK has red making up “re” and blue making up “FLIK” which utilizes the 3D glasses theme. Together, reFLIK’s elements are welcoming and offer a straightforward simplicity that other movie apps may not provide.
The app’s wireframe of different possible screens was drawn out on paper and then user tested. Then, an official prototype that was also user tested was created in Adobe Photoshop and MarvelApp.com. There are consistent shapes and colors used throughout the app. The app would be easy to use because it is predictable and there are multiple pathways to get to different screens.
