Project 1 photo

Vacatastic Brochure

Fall 2021

Vacatastic is a conceptual travel agency that appeals mainly to clients that want to go somewhere with their family. Vacastic offers different packages and services to make the vacation planning process as simple and efficient as possible with the best results.

The Vacastic brochure neatly compiles useful information for potential clients into a longform document that they can fit in their pocket. The information within the brochure includes the story of the company, testimonials, packages, and services offered.

Research suggests that tropical beaches are the most desired travel location, and Vacatastic caters to that fact. Blues and yellows are the most abundant colors. They are applicable to the overarching aesthetic of Vacatastic. Additionally, many of the photos chosen for the brochure show families enjoying the beach which inspired clients to seek out a similar experience. The handwritten-like heading font and sans serif subhead font pulls from the logo. The serif font used for body text successfully contrasts the other fonts. All the elements work together to guide a potential client’s eyes through the brochure and lead them to choose Vacatastic as their travel agency.

Process

Type & Swatches


Type and swatch studies used in Vacatastic branding

Type studies and swatches used in brochure

Sketches


Sketches of brochure layouts

Sketches of brochure layouts

1st Version


First version of Vacatastic trifold brochure with front, back, and inside fold

First brochure version inside fold, back, and cover

First version of Vacatastic trifold brochure with middle pages

First brochure version brochure inside

2nd Version


Second Vacatastic trifold brochure version of inside fold, back, and cover

Second version of fold, back, and cover that adds quotes

Second version of Vacatastic trifold brochure with middle pages

Second version of inside with some content shifted around and different titles

3rd Version


Third Vacatastic brochure version of inside fold, back, and cover

Third version of fold, back, and cover with new ticket imagery

Third version of Vacatastic brochure with middle pages

Third version of trifold inside pages

Final Version

Final mockup of Vacatastic brochure

Final brochure version that uses wave graphic instead of ticket

Cover, back, and inside flap of final version of  Vacatastic trifold

Final flat brochure

Inside pages of final version of Vacatastic trifold

Final flat brochure